The ePrivacy Regulation (EPR)

Publishers like the Financial Times have penned their concerns to the European Parliament about the new draft EPR.

Their concern is that the EPR makes it more difficult to obtain customer consent to use cookies for advertising and data analytics. This is because browsers are considered by EPR to be gatekeepers with users having to go in to their browser settings to opt in or out of cookies, rather than publishers being able to rely on banner permissions.

This, it is said, gives unfair competitive advantage to the likes of Google whose closed platforms, and control over applications, content, and media, enables them to hold large amounts of user data and communicate directly with consumers. Publishers however, must rely on third party data.

Action: Keep an eye on the progress of EPR; it is as important as the much-vaunted General Data Protection Regulation (GDPR)

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